A Black Friday plan that protects your profit
For many stores, the biggest week of the year is won months before it starts, and a bad offer can wipe out your profit. Helix puts a Black Friday and Cyber Monday plan on your calendar from 1 August, and checks the profit on your offer.
The plan, from 1 August
The plan starts on 1 August, about 17 weeks before Black Friday. It puts every step on your Today list and calendar on the right date.
- Set a profit target
- Pick an offer that keeps your margin
- Build your email and SMS list before the sale
- Order stock in September, then finalise ads and warm up audiences in October
- Run the sale days, then finish calmly
Christmas, Valentine's and Mother's Day too
Seasonal plans cover gift guides, bundles, gift cards and delivery cut-off dates, and favour a free gift with purchase over a store-wide discount so you keep more profit.
Which plan includes it
The Black Friday plan is free to start. Seasonal prep plans with due dates on Today are on the Starter and Growth plans. See pricing.
Questions
- When should I start planning for Black Friday?
- Helix starts the plan on 1 August. October is the build month: finalise ads, warm up audiences, build emails and load stock.