Helix is built for stores doing $10k to $30k a month, and helps you reach $1M profitably. That is where it adds the most. It also works from your very first sale, and keeps helping as you scale past $30k a month. Pick Just starting or Growing when you sign up, and Helix sets your lessons and goals to match.
Is Helix an agency or a consultant?
No. Helix is self-serve software that guides you to grow your store yourself. There are no calls or consultants. Your ad accounts, data and customers stay yours, and you approve every change.
Will Helix spend money on my ad accounts?
No. Helix builds Meta campaigns inside your own ad account as paused drafts. You review them and press Launch yourself, and every budget change on a live campaign is yours to make. For Google Ads, or if you prefer to build it yourself, Guide me mode gives you a tested structure, example ads and a step-by-step checklist.
Which platforms work today?
Shopify: on paid plans, Helix reads your orders, sales, refunds, product costs and stock once a day (read-only). Meta (Facebook and Instagram ads): Helix reads your results each morning and can build new campaigns as paused drafts. Meta connection is open to early testers now and opens to all stores after Meta's approval. You can also add numbers by hand, by CSV or from a Google Sheet. Google Ads and TikTok connections are coming soon. Email tools are not connected yet.
Can I cancel any time?
Yes. Cancel anytime, in one click. No lock-in. Open Plan and billing and press Cancel anytime. You keep your paid features until the end of the month you paid for, and you can come back in one click.
How much does Helix cost?
Free is US$0, Starter is US$29/month and Growth is US$59/month. All prices in US dollars (USD).
Does Helix use AI?
A little, and only for writing. Your profit maths, store check and plan come from plain rules you can see. AI only writes short text when you press the button: a plain-English summary of your store check, ad copy drafts and answers to 'I'm lost' questions. Each plan has a monthly AI allowance, and when it runs out you still get Helix's standard advice. We never use your data to train AI models, and Helix tells the AI service to use only providers that do not train on your requests (for Gemini, that is Google's paid API terms).
I have never run ads. Is this for me?
Yes. Every task is written in plain English with numbered steps, and some lessons include simple drawings of where to click. Any tricky word is explained in one line, like ROAS: how many dollars of sales you get for each $1 of ads.
Why does Helix talk about profit so much?
Because profit is what you keep. A store can grow sales and still lose money. Helix shows profit first, sets a break-even line for your ads, and only suggests spending more while each sale still makes money.
Can Helix promise results?
No honest tool can. Helix focuses on proven basics done consistently: know your numbers, test creative, fix the site, build your list, and compound small gains.
Do I need to connect my store to use the profit dashboard?
No. You can add your daily numbers by hand, by CSV or from a Google Sheet. On paid plans you can connect Shopify and Meta so sales and ad spend come in each day. Google Ads is coming soon.
Is the profit dashboard free?
Yes. The profit dashboard, daily numbers, key metrics panel and growth chart are all on the Free plan.
No. Campaigns are created as paused drafts. You review and launch them yourself, and budget changes on live campaigns are yours to make.
Does Helix run Google Ads too?
Google Ads is guidance only for now: a step-by-step Performance Max and Search setup on the Growth plan. A Google Ads connection is coming soon: read your daily results for ROAS by channel and build Search campaigns as paused drafts after you approve.
Any email tool you can paste into, for example Shopify Email. Helix does not connect to email tools yet, so you set up the flow yourself using the copy and steps it gives you.
Will Helix send emails to my customers without asking?
No. Helix never sends emails. You switch flows on in your own email platform.
About 15 minutes for the lesson and task, plus about two minutes to add yesterday's numbers.
Is this an agency, a consultant or a course?
Neither. Helix is self-serve software that guides you to grow your store yourself: lessons, a daily plan and in-app tools, plus Meta campaigns built as paused drafts.